Savvy small businesses have embraced digital technology in a big way. Social networks and pictures have become the core elements of the fashion companies’ stratagems. Social media platforms in general and particularly, Instagram has become an integral part of their social marketing strategy. Instagram is a crucial platform for sales and marketing of fashion brands especially, the smaller brands. However, the smaller fashion brands have yet to achieve a reasonable level of mastery over this powerful social media platform.
Instagram is inherently best-suited to the creations of the fashion world. The fashion brands are thriving on Instagram as they focus on having the community and visual dimensions that are integral to this versatile platform. We find that purchases are actually linked to a distinctive sense of belonging to a particular group, or for imitating the celebs or the stars. Moreover, fashion brands have realized the fact that Instagram is unmatched as a way of reaching millennials.
As per the statistics provided in 2017, around 90 % of the users on Instagram were supposed to be less than 35 years of age. The millennials are loyal followers of the different social media platforms and they develop a different kind of a relationship with the brands. They focus more on the usage as compared to the possession. Moreover, they have shown that they are really sensitive to the stunning beauty and power of pictures. Another attribute of millennials is the fact that they desire to have things almost instantaneously.
What Facts Do You Know About The Fashion Brands Present On Instagram?
• Fashion is surely one of the most popular and biggest industries present on Instagram.
• A third of all Instagram users actually, have bought a garments item they found on Instagram. With more millennials coming to join this versatile platform, we find that Instagram is gradually establishing a niche for itself and is a fantastic bet for the fashion brands.
• Both industry marketing opportunity and competition are growing.
Let us explore the ways to boost fashion brands.
Perfecting Your Images Would Mean Surefire Success
Instagram is known to be the realm of stunning pictures. More so if you are a fashion brand or online entrepreneur, you are expected to generate top quality visual content in the Instagram feed. High- resolution pictures must be shared on this versatile social media platform for boosting more engagement and driving more traffic to your fashion site. Quality images must necessarily have the following attributes.
• They must be high-resolution. High resolution seems to everything that one could ask for. Nobody seems to be interested in low-quality hazy pictures. If you want that your fashion brand must outshine the others and stay well ahead of the competition, you must post top quality photos that are clicked using a good traditional or old-school camera and not by your smartphone camera.
• Your images must necessarily tell a story. A picture is incomplete without a compelling caption. Only words could give a whole new dimension to an image. Pictures that convey a story would be getting maximum engagement and could drive more traffic to your fashion site.
• Your images must be relevant to the theme. They must be uniform and your Instagram feed must work precisely the same way. Your pictures could seem to be different or separate pieces, however, they are uniform and one in spirit and they should essentially appear as a uniform whole. Your entire business Instagram feed must appear as an organic outfit.
• All photographs must create a uniform or signature look.
• Examine tools such as Snapseed, VSCO, Squarify, and Color Story.
• For efficient mobile photography, examine the above-mentioned tools while editing your pictures.
Focus On Behind-The-Scenes For Ultimate Engagement
Your Instagram images must be attractive and perfect in every way to grab consumer attention, boost engagement and drive increased traffic to your fashion site. However, in your quest for perfection, you must not feel scared of displaying the real you. You must consider telling your original story on Instagram Stories, Instagram’s Snap Chat version. The best thing about pictures posted in your Instagram Stories is that people see them and appreciate them but they would be lasting on the Instagram Stories for just 24 hours or a single day. Hence, there is absolutely no reason to be obsessive about the various aspects of your Instagram in terms of the color of your choice.
As one Instagram social media marketing influencer has said, “Generate great stories – and if you have star value, make sure you use it. As a fashion retailer, you’re here on Instagram to market yourself — and there’s no better way to do it than by showing the real you.” You could get real likes for your Instagram post by seeking professional assistance from a digital marketing company of repute.
Determine The Right Hashtags
Hashtags have been introduced just about eleven years ago but it has become extremely popular and is regarded as the most effective and competent discovery tool utilized by millions of Instagram users across the globe. For instance, consider #love, it is supposed to be the most frequently used and most popular Instagram hashtag and it has already been used by over 1,302,700,439 Instagram posts. It would take you an entire lifetime to browse all the Instagram posts that are tagged with #love. Will it do any good to promote your fashion brand with such a hashtag? No, not at all! It is extremely broad and so your photo would become merely a drop in an expansive ocean. For effectively promoting your fashion brand and connecting with numerous people to generate more traffic, you must use narrow long-tail hashtags to tag your Instagram posts.
Rules Of Engagement
Once you master the techniques of achieving perfect photography and use hashtags to the fullest potential, the next proactive step that you must take is actually to interact and engage with more and more such people who are using the same hashtags. You must like their posts. Keep commenting on a regular basis on their pictures. You could consider asking for permission to go about reposting provided they featured your unique product in an excellent way. The picture must necessarily match with the essence and mood of your Instagram feed. You must make efforts to build a strong community by efficiently engaging and interacting with all your prospective customers. We have discussed a few amazing techniques to engage with your Instagram followers and boosting the mutual trust that would encourage more engagement and boosting loyalty to your original brand.
How Smaller Brands On Instagram Can Compete With The Bigger Business Brands
Most of the famous fashion brands and fitness clothing companies of today have their own dedicated Instagram team. This team is vested with a specific job which is to reach out to more and more people, targeted and beyond, to enhance their business prospects. This can ideally be done when there is an increased number of organic traffic to a website and Instagram is the best platform that provides fit and fashionable businesses with such an opportunity.
The primary reason that most of the major fashion brands choose Instagram over other social media channels available is that it is essentially a photo and video sharing app. There is less or no text that can make things boring to the visitors. Other reasons for its preference over other channels are:
• There are a large number of active monthly users of this platform to a staggering 1 billion worldwide users
• There are lots of photos and videos shared by the users every day which the followers for Instagram looks to make a theory buying decision and
• Since this is a platform that can be accessed through smartphone fashion brands can reach out to a large number of audience virtually anytime and on the move.
That means Instagram enables the brands to establish an easy and instant connect with users all over the globe. This is essentially important for any brand that wants to showcase its product in an international stage and to do business on a global scale.
Moreover, the fact that it is a photo sharing platform, the brands can make a better impression as compared to the text which has a strong chance of the meaning of the message being lost in the process.
This also means the users will get exactly what they are looking for. With the carefully designed posts and captions and well-paced and attractive links, the users can be easily encouraged if not enticed to click on it directing them to the official website. This, in turn, will increase the amount of organic traffic to the website eventually.
Use For Various Purposes
Simply by sharing the photos and videos that are related to the product the fashion brands and fitness clothing lines can make the best use of this platform for varied purposes. A few of these are:
• The marketing management of different upcoming events
• Organizing the fashion shows independently or in any specific festival
• Reach out to even those people who could not be present in the live event
• Gather feedback and opinions instantly as people will not have to wait for the fashion magazines to come up a few months later with a report of the event and much more.
All they have to do is ensure that they use the best photos of the events or the fitness fashion products that will help the users to connect with it easily. This will help them to make a buying decision or to do business with the brand pretty fast reducing the wait time of the fashion brands to make a sale and thereby increase its business revenue.
Do A Distinct Instagram Strategy
Another significant aspect of Instagram is that it comes with a lot of useful features and tools for fashion companies and influencers that allow the marketers especially to formulate a better and distinct Instagram strategy to reach out to more and more people. When this strategy is blended with their social media marketing strategy the final outcome quite naturally is exceptional and often beyond imagination.
• Since this platform is used by most major and luxury fashion brands if you use it too you will automatically fall into this niche bracket even if you are new to this field and your product are a tad less than exquisite.
• In addition to that when you follow such a distinct Instagram strategy it will make your brand unique as well depending on the style. Apart from being the product and sales are driven, the platform and its strategy will help you to provide your users with the best experience so that they can soon become your followers and immerse in your product.
• You will also be able to showcase the exclusive and unique image of your brand along with its heritage. You can keep it updated and interesting for each particular season with the selection and changes in images and videos you wish to incorporate.
• You can gain the best results and highest traffic either by following Instagram strategies that is similar to that of other fashion brands or create your own strategy by incorporating a mixture of your brand stories and your collection of products for showcasing your artistic skills in both forms.
The most significant factor and feature of Instagram is that it allows you to engage with IG influencers who can be a celebrity or even your common follower. However, if you do get access and permission to use a celebrity as an influencer of your brand and product, the number of followers you will gain along with the popularity due to the already existing large number of followers of the celebrity which can't be explained. It will definitely increase the traffic to your website.
Make An Exception And Example
In most of the times when a brand, especially a fashion brand or fitness clothing line resorts only to any other forms of marketing without incorporating Instagram advertising and other digital marketing strategies they are often found to be outstripped by other players in this highly competitive fashion industry.
• On the contrary, when you use carefully designed Instagram strategies you will be better off especially when the beauty and fashion brands have different accounts that needs to be aggregated. This is because the Interbrand ranking almost always reflects on Instagram thereby facilitating the chances of increased traffic.
• In addition to that, you may know that the internet is commonly associated with a diaspora of business brands and therefore it is essentially required to make an exception and lead by example. Having said this, you can make exceptions by using images and posts that will add some over and above the weight of your product.
Follow Famous Fashion Forward
With all these possibilities and benefits, it will be unwise to overlook Instagram strategy and expect a high footfall to your fashion site for fitness clothing company. Keep your fit Instagram advertising strategy a top priority and your fashion line will sell.
How To Boost Instagram Followers And Engagement
If you're trying to promote your business like the crypto revolt in the online environment, you have probably also decided to create a profile on Instagram. The good news is that there are countless Instagram promotion tools that can help you increase Instagram followers. However, not all of them can offer you the advantages that you need. If you are trying to promote your business in the online environment, you have probably also decided to create a profile on Instagram. The good news is that there are countless Instagram promotion tools that can help you increase Instagram followers. However, not all of them can offer you the advantages that you need. Why is that?
Well, it all depends on what you are trying to achieve, how fast you would like to achieve it and how much effort you are willing to put into it. Let's say that you would like to get thousands of new followers on Instagram in just a week. Do you think that this is possible? Yes, it is, but only if you opt for the right marketing tools. A useful tip would be to make sure that your profile is relevant. For instance, if your business is about jewelry, all of your pictures should have something to do with this topic. If you do not know how to do this, it would be recommended that you look on profiles of major competitors that have managed to get the online recognition that you long for.
You can learn from both the pictures that they post and the text that they add to every single photo. Most probably, they have chosen to post said pictures along with a particular phrase because they wanted to entice their audience and get likes as well as comments. You can choose to do something similar. Of course, because of the fact that you do not have too many followers, you will not benefit from the same effect. Another way that you could increase Instagram followers would require you to post photos at a particular time. It all depends on when your followers are usually online. This way, others might also become interested in what you have to say. The only problem with these Instagram promotion techniques is that it will take a lot of time for you to get the followers that you need. That is why you should consider opting for an alternative solution.
Increase Your Instagram & Influence
As you should know, there are Instagram social media services providers out there that can help you in this matter. You just need to take a small sum of money out of your pocket and they will offer you the followers that you have asked for. If you want another thousand people to be interested in your business brand, you just need to invest in a certain package of services. Usually, these real Instagram followers are delivered in a few business days, depending on how many you want. If you think about it, this is the fastest way that you could achieve your goals. Once you have more followers on this social networking site, you can opt for other Instagram promotion tools afterwards and increase Instagram followers.
