The design of your website is like the showcase of your business; it is essential to your success. When creating a website, design errors can cause a loss of customers. Precisely to avoid this, we have created these six mistakes to avoid. Although it is something very personal, there are still a series of rules to follow so that your small business website is established on a good footing. Let's see some of the top six web design mistakes to minimize for lean startups:
6 Website Design Mistakes To Minimize
Complex Navigation
The information on your website should always be easily accessible. There is a maxim if we talk about web design and usability and that is that no user should have to make more than 3 clicks from home to reach a section. Menus with endless submenus, many pages of services with very little information, are things that you should not do.
Bad Choice Of Colors
If a content is worked, but the combination of colors makes it not readable, the user will leave the page. The last thing you want is a web page visitor leaving due to headaches and bad user experience (UX).
Heavy And Slow Pages
Reloading your social media page website with images, animations or videos can hinder navigation and, above all, make loading very slow. And if your website loads slowly, you will have two problems: probably, users will abandon it if it does not load within 3 seconds, and Google will penalize its positioning on search engine results.
Poor Quality Images
As we were talking about unnecessarily heavy images, you cannot fall to the opposite extreme and use poor quality, pixelated or distorted images. Images are of fundamental relevance, especially in the case of online stores.
Whenever possible, use original images, showing your unique facilities, products, etc. If not, resort to quality image banks. While you don't want large image sizes to slow down your website loading time, you can usually compress images and still maintain a high enough quality picture. Without using some of these tactics, your page loading speed could be hanging on by a thread.
Old Design
If you present an outdated design (like the ones that became popular at the beginning of the Internet age), you are likely doing your competitors a favor.
The same happens with the excessive use of colors, animations or visual details that attack the eyes of the visitor and make them flee. Sometimes nothing beats the sobriety of minimalist design to seduce your clients and convince them to choose your services. A modern and clean mobile-friendly design is usually the best option for fiscally responsible websites these days.
Little Useful Content
Pages with little content are one of the most common web design mistakes. Often there are companies that want to include a page for each service they offer but only include an image or a paragraph of text. This ends up spreading them too thin for content and SEO in most cases. Thin content does not work out well, especially long-term.
Always think about the user and synthesize to the maximum for your site. If you just want to give a brushstroke about the services you offer, group them on the same page. You will avoid redundant content and that the user feels that they have wasted time clicking on a page that does not add anything new.
Web Design That Works
Do not forget that your website is the cover letter of your business, for this and the reasons that we explained above, you have to trust the designers. They are the experts who will advise you on the best combination of colors and methods to offer a good user experience and make the finished website very difficult for the competition to beat.
